电子邮箱：jch@dhu.edu.cn
个人简介：
硕士生导师、青年研究员，同济大学设计创意学院设计学博士，博士期间赴美国麻省理工学院媒体实验室（MIT Media Lab）联合培养，意大利米兰理工大学产品服务系统设计专业联合培养硕士，同济大学 SustainX 复杂社会技术系统设计研究中心成员。主要研究方向包括创意旅游与场所营造、多模态扩展现实交互设计、文化遗产数字化体验、遗产社区共创及社交媒体数据分析。主持上海市艺术科学规划项目、故宫博物院开放课题等科研项目，参与国家社会科学基金艺术学项目、国家国际科技合作专项、上海市促进文化创意产业发展财政扶持资金项目及教育部人文社会科学研究项目等。以第一作者或通讯作者在SCI/SSCI检索期刊发表论文十余篇，主持多项政府部门及相关机构委托的城市更新、遗产街区场所营造与社区参与式设计项目。
研究方向：
文化遗产数字化体验、创意旅游与遗产街区场所营造。
多模态拓展现实（VR/AR/MR/XR）交互设计、沉浸式旅游体验与多利益相关者共创。
遗产社区参与式设计、社交媒体数据分析与网络口碑评估。
近年来承担的主要科研项目：
上海市艺术科学规划项目：上海石库门多维场所营造策略对旅游网络口碑的组合影响路径与优化研究，主持。
故宫博物院开放课题：交互叙事视角下“剧本杀”游戏驱动的故宫文旅服务设计研究，主持。
东华大学学科创新领域培育项目：AI赋能下上海滨江工业文明遗产带多模态VR游览具身交互机制研究，主持。
东华大学人文社会学科预研究项目：海派建筑遗产街区虚拟漫游与社媒口碑转化协同机制及优化研究，主持。
中央高校基本科研业务费自主探索项目：面向遗产社区的交互叙事式海派文化旅游服务设计研究，主持。
近年来发表的代表性论著：
论文
Jiang, C. H.*, Hui, X., Yu, G., Yu, J. H. & Huang, S. From ratings to dispersion: Sustainable placemaking configurations shaping social media word-of-mouth in Shanghai industrial heritage tourism districts. Journal of Hospitality and Tourism Management, 68, 101540, 2026.
Jiang, C. H.*, Hui, X., Yu, J. H., Huang, S. & Song, D. Configuring placemaking strategies shaping electronic word of mouth in Shanghai Shikumen heritage districts. npj Heritage Science, 13, 153, 2025.
Jiang, C. H.*, Huang, R. & Shen, T.Generative AI-enabled conceptualization: Charting ChatGPT’s impacts on sustainable service design thinking with network-based cognitive maps. Journal of Computing and Information Science in Engineering, 25, 021006, 2025.
Jiang, C. H.*, Huang, S. & Shen, T.Guiding the unseen: A systems model of prompt-driven agency dynamics in generative AI-enabled VR serious game design. Systems, 13, 576, 2025.
Jiang, C. H., Han, R., Hui, X.*, Yu, J. H.* & Huang, S.Beyond Sights: A configurational analysis of multisensory pathways to electronic word-of-mouth in VR cultural heritage systems. Electronics, 15, 2263, 2026.
姜晨菡，黄汭，余继宏*.社会网络视角下连四纸非遗产品多元共创设计策略研究.包装工程, 46(10), 86–89, 2025.
姜晨菡，惠秀，余继宏*.文化可持续视角下武义萤石文创产品设计框架.包装工程, 46(6), 226–237, 2025.
著作
《中国好设计：绿色低碳创新设计案例研究》，中国科学技术出版社。
荣誉及获奖情况：
米兰设计周中国高校设计学科师生优秀作品展优秀指导教师。
中国纺织工业联合会纺织高等教育教学成果奖一等奖。
中国“互联网+”创新创业大赛铜奖。
中国用户体验设计大赛银奖。
国际交流与合作：
与由同济大学与美国麻省理工学院媒体实验室（MIT Media Lab）合作开展的研究项目 CityScope LivingLine Shanghai，项目参与Media Lab Member Week 展示并收录于官方网站。围绕遗产街区创意旅游的相关研究与设计成果参与 2025上海国际城市与建筑博览会·上海可持续艺术展，并入选 2026世界设计之都大会（WDCC） 等国际设计交流平台。
英文:
Name：Chenhan Jiang
Title：Young Research Fellow
E-mail：jch@dhu.edu.cn
Introduction
Dr. Jiang holds a Ph.D. in Design from Tongji University, as well as a master’s degree and a bachelor’s degree in Design from Jiangnan University. She was a joint Ph.D. researcher at the MIT Media Lab, a joint master’s student in Product Service System Design at Politecnico di Milano, and a member of the SustainX Research Lab at Tongji University. Her research focuses on creative tourism and placemaking, multimodal extended reality interaction design, digital cultural heritage experiences, heritage community co-creation, and social media data analytics. She has led research projects funded by the Shanghai Art Science Planning Program and the Palace Museum Open Research Program, and has participated in projects funded by the National Social Science Fund of China, the National International Science and Technology Cooperation Program, and the Shanghai Cultural and Creative Industry Development Fund. She has published more than ten papers as first author or corresponding author in leading SCI/SSCI-indexed journals in cultural heritage and interaction design, including npj Heritage Science and Journal of Computing and Information Science in Engineering. She also serves as a reviewer for several international journals and has led multiple commissioned projects on urban regeneration, heritage district placemaking, and community participatory design.
Research Interests
Digital cultural heritage experiences, creative tourism, and heritage district placemaking.
Multimodal extended reality interaction design, including VR, AR, MR, and XR; immersive tourism experiences; and multi-stakeholder co-creation.
Participatory design for heritage communities, social media data analytics, and electronic word-of-mouth evaluation.
Honors and Awards
Outstanding Instructor Award, Milan Design Week-Exhibition of Excellent Works by Teachers and Students of Design Disciplines in Chinese Universities.
First Prize, Textile Higher Education Teaching Achievement Award, China National Textile and Apparel Council.
Bronze Award, China International College Students’ “Internet+” Innovation and Entrepreneurship Competition, Shanghai Division.
Silver Award, User Experience Design Competition of China.
Academic Achievements
Research Projects
Configurational Impact Paths and Optimization of Multidimensional Placemaking Strategies on Tourism Electronic Word of Mouth in Shanghai Shikumen Heritage Districts, Shanghai Art Science Planning Program, Principal Investigator.
Research on Palace Museum Cultural Tourism Service Design Driven by “Murder Mystery” Games from the Perspective of Interactive Narrative, Palace Museum Open Research Program, Principal Investigator.
Embodied Interaction Mechanisms of AI-Empowered Multimodal VR Tourism along Shanghai’s Riverside Industrial Heritage Corridor, Discipline Innovation Incubation Project of Donghua University, Principal Investigator.
Synergistic Mechanisms and Optimization of Virtual Roaming and Social Media Word-of-Mouth Transformation in Haipai Architectural Heritage Districts, Humanities and Social Sciences Pre-Research Project of Donghua University, Principal Investigator.
Interactive Narrative-Based Haipai Cultural Tourism Service Design for Heritage Communities, Fundamental Research Funds for the Central Universities, Principal Investigator.
Publications
Jiang, C. H.*, Hui, X., Yu, G., Yu, J. H. & Huang, S. From ratings to dispersion: Sustainable placemaking configurations shaping social media word-of-mouth in Shanghai industrial heritage tourism districts. Journal of Hospitality and Tourism Management, 68, 101540, 2026.
Jiang, C. H.*, Hui, X., Yu, J. H., Huang, S. & Song, D. Configuring placemaking strategies shaping electronic word of mouth in Shanghai Shikumen heritage districts. npj Heritage Science, 13, 153, 2025.
Jiang, C. H.*, Huang, R. & Shen, T.Generative AI-enabled conceptualization: Charting ChatGPT’s impacts on sustainable service design thinking with network-based cognitive maps. Journal of Computing and Information Science in Engineering, 25, 021006, 2025.
Jiang, C. H.*, Huang, S. & Shen, T.Guiding the unseen: A systems model of prompt-driven agency dynamics in generative AI-enabled VR serious game design. Systems, 13, 576, 2025.
Jiang, C. H., Han, R., Hui, X.*, Yu, J. H.* & Huang, S.Beyond Sights: A configurational analysis of multisensory pathways to electronic word-of-mouth in VR cultural heritage systems. Electronics, 15, 2263, 2026.
Jiang, C. H., Huang, R. & Yu, J. H.* Multi-stakeholder co-creation design strategies for Liansi-Paper intangible cultural heritage products from a social network perspective. Packaging Engineering, 46(10), 86–89, 2025.
Jiang, C. H., Hui, X. & Yu, J. H.* A design framework for Wuyi fluorite cultural and creative products from the perspective of cultural sustainability. Packaging Engineering, 46(6), 226–237, 2025.
International Cooperation and Exchange
Participated in CityScope LivingLine Shanghai, a collaborative research project between Tongji University and the MIT Media Lab. The project was presented at MIT Media Lab Member Week and featured on the MIT Media Lab official website. Research and design outcomes on creative tourism in heritage districts were exhibited at the 2025 Shanghai International City and Architecture Expo · Shanghai Sustainable Art Exhibition and selected for the 2026 World Design Cities Conference (WDCC) and other international design exchange platforms.